The basics of search engine optimization (SEO)
Search Engine Optimization is the process of improving rankings for specific keywords. This should be done in a manner that will not violate search engines guidelines and brings targeted traffic to your website.
There are many aspects involved with SEO, but first, let’s focus on what search engines like Google look at before ranking websites. We want to bring high-quality targeted visitors so we can generate leads or sales!
If you cannot do this, then all the hard work put into SEO will go down the drain because users leave immediately after visiting your site if it does not meet their expectations.
Search engine crawlers like Googlebot read web pages similar to how humans would browsing through the results page. They search for specific keywords and follow a list of guidelines to rank websites. So how do you make sure your website is optimized in the right way?
Knowing the basics of search engines like Google
When it comes to SEO, there are many factors that go into improving rankings on search engines. This includes using correct HTML tags as well as optimizing content by adding page titles and meta descriptions.
These should include relevant information about what users will find on those pages so they can avoid low quality or irrelevant results. Search crawlers look at each web page’s title tag, heading tags Hr & above, body text, and alt attribute images when crawling through a website.
Keyword research is important for search engine optimization (SEO)
When it comes to search engines, keywords are the building blocks of how search results are displayed on SERPs.
It helps direct traffic to your website by including specific words or phrases that users search for when looking for similar products or services you offer. This includes industries like finance, insurance, law, etc…
For example, if a user searches ‘auto insurance’ in Google they will see results with auto insurance companies at the top followed by other businesses offering related goods and services; such as tire shops, mechanics, and car dealerships who also focus on selling cars with an option for insuring them online!
That’s why keyword research can be difficult but it’s a necessary part of search engine optimization.
Why is search engine optimization (SEO) important?
This should be done in order to bring targeted traffic through search engines and increase sales for your business!
Without SEO you will not get any organic search results or high rankings that matter.
In fact, many businesses fail to generate enough leads because they lack the proper understanding of what it takes to implement search engine optimization strategies correctly which brings us back to why keyword research is so vital.
So where do we start with keywords?
Let’s talk about how this works…
How can I find relevant keywords related to my website?
First, let’s consider the following: What products/services does your company offer? Who is your target audience? What search terms would they use to find a website like yours and what question do you want them to search for on Google, Yahoo or Bing?
If we look at the example;
if we had an eCommerce store selling cars, our primary keyword focus should be ‘auto insurance’ as it’s related. We still however need secondary keywords such as “best car insurance companies” which can help us generate more traffic focusing on quality over quantity by including long-tail search queries that bring in results from relevant searches performed by users! This will also increase your chances of appearing first in SERPs because it directly matches user intent behind those search queries!
So now let’s consider…
How Do I Rank Higher on SERPs?
The information search engines use when determining how to rank websites is based on algorithms that vary from search engine to search engine.
Google uses the famous “PageRank” algorithm. It assigns a number known as PageRank to each page of your website, and this value determines wherein the search results list will appear for specific keyword searches performed by users!
This makes optimizing content within web pages important because Google looks at factors like…
Content relevancy –
How relevant are you with keywords? Make sure that title tags include relevant keywords related to what people are searching for while also balancing them out with other elements such as meta descriptions or Hr & above headings/text!
Update frequency –
Is your content updated often enough to stay up-to-date? Content freshness signals search engines and help increase your rankings by showing that you’re an active business!
Backlinks –
How many authoritative sites are linking to your website (or blog for example) such as newspapers, major news networks, universities, other reputable websites; the more backlinks from quality sources search crawlers see pointing towards your site means it’s the relevant source of information and can boost SERPs.
…and much more!
These factors will determine how search engine crawlers rank web pages based on relevancy while also taking into account SEO strategies implemented across multiple pages or even entire websites which is why we should always aim for implementing these practices in order to bring search engines to our websites!
Search Engine Algorithms
Finally, search engines use a system known as “Penguin” which is an algorithm designed to reduce the rankings of web pages with poor link building practices such as paid links or low-quality directories.
These signals can either be positive for search engine crawlers and increase your website’s authority in search results by bringing more relevant backlinks from reputable sources, or negative which will decrease SERPs if too many spammy backlinks are found on any single page/site that isn’t up-to-date with the latest guidelines set out by search engines… so always keep this in mind when optimizing content across multiple pages online!
Conclusion
In order to rank higher within search engine result pages (SERPs), you’ll need search engine optimization (SEO)!
Further, in the next blogs, we will continue with this guide, as it is designed to help you understand search engine optimization (SEO) and how it works… Therefore, don’t forget to subscribe to our blog, so in the future, you get all the updates on articles we publish.
