You’ve put in the hard work of renovating your hotel’s rooms and common areas and have made sure that it meets all of your guests’ needs in every way possible.

As the world of marketing continues to change rapidly, it’s important to keep up with the trends and be able to adapt your hotel marketing strategy accordingly.

Getting the word out about your hotel can be difficult when you are up against large national chains and other well-known brands.

However, by promoting your hotel online and using digital marketing to your advantage, you can improve your business visibility, increase reservations at your hotel, and ultimately gain an edge on the competition!

But how do you ensure that these guests actually come through your doors?

If you think that staying up to date on the latest digital marketing trends is an important part of making your business thrive, then read on to learn how you can effectively promote your hotel online.

Create Original and Regular Content

One of your best tools for driving traffic to your hotel’s website is regular and unique content that attracts your target audience. Include lots of details about your resort, so people will know what makes it unique, like nearby activities or events.

People will be more likely to visit if they feel like you’re adding something different to their lives with each piece of content.

We can help by creating insightful pieces, but we won’t do all of your heavy liftings here. After we’ve produced a few posts on hotel web promotion, online hotel marketing, and hotel digital marketing, make sure you regularly create new material in order to keep an edge over other hotels online.

Don’t forget important SEO essentials when writing content!

Create an SEO Friendly Site

SEO (search engine optimization) is a great place to start if you’re looking for more organic visitors.

Your hotel will appear higher in search results for relevant terms by building an SEO-friendly site.

Search engine optimization (SEO) has become essential for running a successful online business.

At its core, SEO is about optimizing your site so that people find it when they search for something related to your product or service.

Essentially, you want people who are searching for hotels or hotel rooms to find your site. When it comes down to it, promoting a hotel online means creating an SEO-friendly website; there’s no getting around that one!

Create a Mobile-Friendly Site

Mobile phones are how most people access online information these days, so if you don’t have a mobile-friendly site, your guests may choose another hotel.

Please do your homework: An estimated 75 percent of business travelers in 2021 used their smartphones to research hotels and other travel plans; that number is expected to grow even higher as more people take advantage of mobile technologies while they’re traveling.

Make sure your hotel website has a clean and intuitive design that gives smartphone users a quick way to find all of your hotel’s important contact details (address, phone number, email address).

It also helps if you have photos of your facilities, so people can see what they are missing out on when they decide not to stay with you.

Use Social Media

Social media is a crucial tool for promoting any business online, and hotels are no exception.

With nearly 1 billion users worldwide (and growing), Facebook offers many opportunities for marketing your hotel—whether you’re trying to fill rooms or earn a few referral dollars.

From group promotions and contests to branded Facebook pages, social media can be used in a variety of ways—all with different results and ROIs.

It all depends on your specific marketing goals.

The first step toward success is identifying those goals.

So before getting started, ask yourself why you want to promote your hotel on social media.

  • Is it brand awareness?
  • Revenue?
  • Referrals?

Create an Email Marketing Strategy

Email marketing is still one of the most effective marketing methods for hotels.

It allows you to save time, money, and effort without giving up on a single customer. Most hoteliers make their email strategy simple – they do not just focus on promoting bookings or packages but also give tips on how to enjoy your stay or where to get lunch nearby.

They include a call-to-action button that lets customers directly contact hotel staff via emails.

Besides promoting booking offers and packages, hotel web promotion has been proven effective as it gives your brand more visibility, increases your customer base, and helps retain existing customers.

Hotel digital marketing should be taken seriously so you can attract more visitors while improving brand reputation and customer satisfaction at a lower cost compared with traditional marketing channels like TV or newspaper ads.

Increase Website Conversions

Just like traditional hotel promotions, hotel digital marketing services have proven techniques for maximizing conversions.

Keeping in mind that one of your main goals with any form of promotion is increasing brand awareness, I’ll tell you a little bit about how digital marketing works, why it’s so effective, and how it can work for you. First off, social media is huge for hotel web promotion.

Start a Facebook page (or update an existing one), create and share high-quality images on Instagram and Pinterest.

Set up Pinterest boards that drive traffic to your website, and capture those valuable pins (which are essentially likes), among other social media marketing strategies that will help build your brand’s presence online and attract new customers.

Develop a Customer Loyalty Program

One of the best ways to promote your hotel is by an effective customer loyalty program.

A robust customer loyalty program can do more than just get your customers spending more money at your hotel; it can also help you collect valuable data about each member.

This insight will allow you to design more targeted promotions and better understand what aspects of your hotel are most important to your guests—which can then be used to help hone every aspect of how you market and sell your hotel online.

When designing a customer loyalty program, make sure that you’re offering something that has value for both you and for them.

That way, when someone signs up for membership, they know exactly what they’re getting in return for their effort (and attention).